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Reform UK is gaining ground in local elections. The populist party, led by Nigel Farage, has managed to attract voters from both the Conservatives and Labour. Its recent successes in council by-elections could signal trouble for the established parties.
In Kent’s Greenhithe and Knockhall ward, Reform UK won with 31.2% of the vote. This was a significant achievement, considering it was their first time standing there. Labour’s vote share dropped by 7%, falling to just 12.4%. A similar pattern emerged in Kent’s Swanscombe and Greenhithe ward, where Reform UK gained 29.1%. Labour also saw a 7.5% decrease in its vote share.
Even in Scotland, where Labour has traditionally been strong, Reform UK is making inroads. In Glasgow’s North East ward, Labour’s vote share dropped by nearly 10%, while Reform UK, standing for the first time, grabbed 18.3%.
This trend highlights growing dissatisfaction with Labour among some voters. Reform UK capitalises on issues like immigration, cost-of-living pressures, and Labour’s perceived failures to deliver real change for working-class communities. In Glasgow, the party attacked Labour’s cuts to winter fuel payments, portraying themselves as defenders of the vulnerable.
The question now is whether Reform UK will attempt to appeal to disillusioned Labour voters by focusing on traditionally “left” issues. They could highlight housing, wages, and public services, blending these with their anti-immigration rhetoric to broaden their appeal. Such a move might attract voters who feel Labour no longer represents their interests.
Labour’s leadership, under Keir Starmer, faces a dilemma. If they shift further right to counter Reform UK, they risk alienating their core base. However, if they ignore the challenge, they could lose more ground to a party that presents itself as an anti-establishment alternative.
With May’s local elections approaching, Labour must act decisively. Reform UK’s strategy of building a grassroots network could see it gain more seats, posing an even greater threat at the parliamentary level. The party’s growing popularity among former Labour supporters shows the potential for a seismic shift in British politics.
Labour’s challenge lies in reclaiming its working-class base. Whether it can do so in time remains uncertain. Meanwhile, Reform UK’s rise is a warning: ignore the concerns of ordinary people at your peril.

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